Digital Marketing Leader · Dubai, UAE

Murtaza
Mandviwala

B2B growth marketing leader turning complex MedTech sales cycles into repeatable pipeline.

Paid Media AEO / GEO Search HubSpot AI Automation B2B2C Pull-Through
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Murtaza Mandviwala
01About

10+ years driving pipeline in MedTech, medical aesthetics, and pharma - across capital-equipment sales cycles, distributor networks, and B2B2C pull-through. Currently leading corporate and digital marketing at INDIBA across six divisions, where I built the HubSpot infrastructure, attribution model, and 8-person in-house team that made 30% YoY revenue growth repeatable.

10+
Years in B2B growth marketing
30%
YoY revenue growth contribution
€1.5M+
Marketing budget managed
6
Global divisions led
02What I do
01

Full-Funnel Paid Media

Google, Meta, and LinkedIn programs tied directly to pipeline contribution - not vanity reach.

02

HubSpot & Revenue Attribution

CRM/ERP integration, lead lifecycle, and attribution models that connect marketing spend to revenue.

03

AEO / GEO Search

Visibility inside AI-generated answers and LLM outputs - positioning brands where discovery is moving.

04

B2B2C Pull-Through

Programs that turn clinical customers into demand channels, generating end-patient pull and retention.

03Experience
Sep 2025 – Present
Head of Corporate & Digital Marketing
INDIBA Group
  • Lead global marketing across six divisions, reporting to the CMO; manage €1.5M+ budget and 8 FTEs.
  • Own demand gen across paid media, SEO/AEO/GEO, content and conversion - now 80% of digitally generated inbound leads and 40% YoY traffic growth.
  • Launched the Practice Marketing Program, a B2B2C pull-through engine improving customer retention.
  • Built the marketing ops foundation: HubSpot, attribution, ERP/CRM integration, ON24, Seismic, Docebo LMS.
Apr 2020 – Aug 2025
Sr. Manager, Corporate & Digital Marketing
INDIBA Group
  • Built an in-house team of 8 across performance marketing, social, web, and creative.
  • Owned global digital operations - demand gen, paid media, web optimization, CX, and content.
  • Laid the HubSpot, attribution, and marketing ops foundation that scaled into the global Head role.
Mar 2018 – Mar 2020
Digital Marketing Manager
Lumenis
  • Owned EMEA digital activation across aesthetic and surgical portfolios - a 1.5M+ client database.
  • Aligned lead capture, routing, and attribution with the regional sales pipeline via Salesforce.
  • Built multi-country campaigns supporting product launches and new market entries.
Jul 2015 – Feb 2018
Digital Marketing Specialist
Medica Group · Galderma, Sinclair, Merz, Syneron Candela
  • Translated global brand strategy into market-specific GCC activation across digital, social, and search.
  • Drove end-consumer demand through B2B2C campaigns, generating inbound leads for clinical partners.
Mar 2013 – Jun 2015
Digital Marketing Executive
Pepperweb
  • Led digital activation and media buying across the GCC, managing $2.5M+ in annual budget.
  • Drove 2x business growth across client portfolios through integrated campaign strategy.
May 2009 – Feb 2013
Integrated Marketing Specialist
Ephlux
  • Managed corporate and partner websites for US and Pan-European clients - content, SEO, analytics.
04Skills & Expertise
Growth
Paid MediaSEOAEO/GEODemand GenABMCRO
Platforms
HubSpotSalesforceGA4GTMGoogle/Meta/LinkedIn AdsON24Seismic
Strategy
B2B PipelineB2B2CCapital EquipmentDistributor MarketingGlobal Launches
Leadership
Team BuildingAgency ManagementCross-FunctionalBudgetExecutive Reporting
AI Enablement
AI SearchLLM DiscoverabilityMarketing AutomationAI Chatbots/Agents
Education
Oxford - Disruptive StrategyMBA MarketingBBA Financial Mgmt

Let's build pipeline.

Open to conversations about B2B growth, MedTech marketing leadership, and AI-driven demand generation.

Email me Download résumé ↓ LinkedIn +971 56 185 9180